At a minimum this program will give charities like The MS Society a 100% cost free fundraising item that they can use again and again, we will also be able to deliver to them up to 5000 printed copies that they can sell for $20 to $25 each and keep every penny for the charity. This will raise between $100,000 and $125,000 from the first printing alone. If we’re successful in getting others to make donations through the crowd fundraising platform (https://www.gofundme.com) it will just increase the effectiveness of the campaign and the overall number of fundraising books that we’ll be able to deliver. If an additional $5,000 was raised on the site we’d be able to deliver up to 10,000 books to The MS Society and we could potentially help them raise between $200,000 and $250,000 in the first round. It is also possible that with a print run of 10,000-15,000 we can get the per book printing cost down to as low as 50 cents a book and this would potentially double the amount of books we’re able to send them and increase the overall money they raise to between $400,000 and half a million dollars.
We will promote the campaign across all channels and push people towards the crowd fundraising page looking for support and sharing the goal and mission .With any luck we can get some media coverage and really blow the lid off of this campaign. In the meantime we will reach out to the MS Society and get their team to work with our Ghostwriter to create the book and get them to promote it to their donor base and put it on their website. MTS will be able to say that when it comes to raising money for MS “we literally wrote The Book On it! :-)