About

DISCONTENT WITH YOUR CONTENT?

Content City is the simplest way to build a content base and a content-driven online presence that enables productive engagement between companies and their prospects. Content is king for a reason! Remarkable content generates leads, provides value to your prospects, helps you connect and socially interact with them, improves loyalty, establishes your authority, and enables you to get their feedback and build better products/services, while increasing your search engine visibility. This is what we like to call Inbound Content Marketing.

You probably heard a thousand times by now that content is king! Well, it might be, but without haute couture and an army to back him up, what is a king but a funny guy in a glowing hat!

Customers expect content. Brands have ‘become’ content. Marketing revolves around content these days and it seems like the more everyone talks about it, the harder it gets to create ‘remarkable’ content. Content is like gold; you need dig up and get it out first, but then it is what you do with it that matters. Some people will tell you all you need is good content, but unfortunately, the reality is a bit more complex. Content is critical, but success in marketing today means having remarkable content backed by solid promotion and management.

But what is content really? This is not a trivial question. Even custom content in and of itself is raw, hence not enough… You need to add graphic elements (e.g. images, typography), design page layout and navigation, pick the right keywords and optimize every bit of your content for search engines, create categories and tags, create on-page and off-page links, write custom code for unique needs, and build and manage a content management system behind the scenes to put everything together and manage most of these components of content. Here is what goes into a ‘content block’ (as in legos), be it a single page of text for your website, blog post, your print brochure, or a minute of audio and/or video.

   * Creation of raw content (copy writing, audio/video post-production)
   * Coding it for the web or other platforms
   * Placing it in a content management system (CMS) of your choice
   * Optimizing it for organic search results
   * Optimizing the layout and navigation
   * Creating graphic design (overall look and feel, images, illustrations)
   * Integration to your website
   * Integration to your marketing automation system

Then? You need to be able to distribute your content in such a way that it reaches out to your targeted prospects. You also need to be able to track your content, measure its effectiveness and efficacy… Based on the feedback you get, revise your strategy, create and recreate content building an upward spiral of value. Easier said then done, right. But it absolutely is worthwhile. Once you accomplish a sound content base, then your marketing effectiveness and efficiency goes through the roof, while your costs diminish. That is how you create real value for your business and your prospective and existing customers.

Content City was built on the idea of not simply creating content, but also creating value from content —both for your company and your customers. Content City creates content that is a quantifiable boost to the bottom line. And we design, manage and distribute your content for free!

Here is a brief list of what is included in this complimentary service package:

* Auditing and analyzing existing content (Included in the Free Content Clinic)
* Mapping your content and identifying your needs, picking up the right distribution channels (web, blog, social media, etc.) and actually delivering (Content Strategy Roadmap)
* Picking and setting up a marketing automation platform (e.g. Hubspot, Kutenda) to track how your content performs
* Optimizing your content for search engines for organic results
* Pulling together the perfect team to produce your content
* Managing your project over a platform where you can track progress

And you don’t even need to call us for a quote. We have created a whole new perspective on pricing: we charge you based on only what we produce for you: per page of content! And everything else –design, delivery, strategy, management, SEO,…- is included! No surprises, no hourly fees, no hassles.

Just visit thecontentcity.com, submit your project and we will contact you within 24 hours to find out more about your needs and put together a team. Within another 24 hours we will get your project started. No RFPs, getting quotes, or headhunting… You get started within 48 hours max! And then you will be amazed at our speed of delivery of your content to your audience, without sacrificing the quality of our work. Alternatively, you can try our free content clinic. We will audit and evaluate the current state of your existing content and online presence.