TheCustomer is a space where all of the disciplines within the customer insight (CI) ecosystem can explore the latest thinking and technologies, where the minds behind that thinking can interact, and where brands can hear from the best and brightest in our world.
The Art & Science of Customer Love
For the first time in history brands can actually know their customers at scale. On an unprecedented level, we can now know who we’re interacting with and what moves & motivates them in their lives, pursuits and purchases.
You’ll see some recurring themes …
Building & Scaling 360-degree Customer Views
Consumer Psychology & Behavioral Economics
Charting the CI Technology
TheCustomer covers what’s working right now and what’s still in development across the customer insight ecosystem and we deliver it to brand decision-makers through a series of online channels and themed meet-ups.