About the Design Group
The Design Group is a full-service, multicultural, marketing communications firm that offers companies expertise in sourcing the wealth of opportunities available within Latino, African American, Urban, and Youth consumer segments. The Design Group was built on the ideology that to achieve positive market momentum and to experience sustainable growth, brands must exist in and outside of traditional communication channels.
The firm operates under the mantra that any growth brand must source volume from all viable segments in the marketplace. Each day, its team of culture-based planners develop and implement integrated strategies that extend across multiple communication functions, and often ethnic boundaries.