The Exchange Lab is a marketing intelligence and media trading company which focuses on empowering customers through applied advertising science. Our unique platform agnostic approach to digital advertising is enabled by our unprecedented number of relationships with market leading DSPs and exchanges, providing the most complete view of ad auctions and platform performance on the market.

DataLab, our proprietary analysis engine, standardises platform data for the first time, providing our traders and analysts with more time and better intelligence on price and performance to plan and optimise campaigns across platforms.