The Flying Dodo launched in July 2012 as a specialist customer happiness consultancy.  It offers sensory branding, emotional touchpoint mapping, brain picking sessions, consultancy and workshops. Its Head of Happiness (and owner) Michelle Collins uses her knowledge of the brain, consumer psychology and marketing to turn what was once seen as a subject for the self-help shelves into a field of expertise taking pride of place in the business section of the bookshop.