The Good Sock Company is a fashion tech start-up, developing the world's first augmented reality socks.

The Good Sock Company was founded by two sock aficionados, Gary and James, who wanted to stretch the boundaries of how a pair of socks can make you feel.

The socks feature powerful augmented reality, providing you with a sense of fun never before experienced from a pair of socks! After trying our socks you'll wonder how you ever coped with a boring pair.

Our two co-founders; Gary and James are both committed to giving something back through this business. That's why for each pair of socks you buy, 10% of the profits will go to helping children around the world.

There's enough doom and gloom in this world without adding boring socks to the mixture. Our socks are bright and colourful, meaning you'll be certain to get plenty of compliments wearing a pair.