Specializing in e-commerce and direct mail, veteran copywriter Darcy Silvers began her career in journalism and still gets an adrenaline rush from deadline pressure. She "defected" to advertising, working for Orlando's RY&P and suburban Philly's TJP agencies, where she wrote copy for Nabisco, M&M/Mars, Johnson & Johnson and more. Her passion is PR; she served as PR director for a seven-county governmental agency, and is accredited via PRSA and IABC.