Scottsdale, AZ – The end of the year is typically a time of celebration, because of the holiday season, and for industries and companies it is also a time for celebration.
The Franchise Dictionary is known as the “ABC’s of Franchising” and leading provider of invaluable information to the franchise industry, has named Scottsdale based, The Inside Coup® to the Franchise Dictionary Magazine's TOP 100 Game Changers for 2018!
Being cited as a game-changer is a prestigious recognition in the franchise industry.

“Being recognized as one of the Top 100 Game Changers in the Franchise industry is an amazing honor, says The Inside Coup’s CEO Dave Sliman.

He continued, “after years in the direct response and media advertising industries, I was determined to build a franchise product that could connect community and commerce in a hybrid, sexy looking product, both in print and online, that could be a turn key solution for franchisees.  This recognition from the industry leading magazine, Franchise Dictionary, indicates that we are moving in the right direction and fast becoming a category disrupter in the direct response, direct mail, coupon industry in print and online!”


The Franchise Dictionary Magazine is a national publication that is a digital magazine, with more than 200,000 readers and targets prospective franchisees in an informative and educational format. It also is printed for industry events and shows.

The Inside Coup® has created a much-needed, fresh approach to a multi-billion dollar a year industry by publishing a high-end direct mail magazine with a catalog look and feel and also provides cross media solutions that encompass mobile, digital, email and social technologies for powerful, data driven marketing campaigns!

The Inside Coup® is a dynamic magazine with a powerful identity in mailboxes which ensures a favorable ROI for our advertising partners, and in return provides a solid recurring income for our franchisees.  The Inside Coup® mails to demographically specific homes with pre-qualified income and home values.