The Motley is an online-based men’s grooming boutique started in February 2010. The company is built around the lifestyle of the modern gentleman. It was deemed one of “100 Start-Ups to Watch” by The Kairos Society in April 2010 and was a Southern California finalist in Entrepreneur Organization’s Global Student Entrepreneur Awards. The Motley’s goal is to eliminate the confusion surrounding men’s skin and hair products so that every man can look and feel his best. The Motley prides itself on being a straightforward, minimalist solution to men’s grooming needs.