The Sales Way is a UK consultancy, focused on creating sales enablement content for the technology industry.  We specialise in supporting technology providers in reaching new customers and in channel enablement for reseller recruitment.  The Sales Way supports providers in working better with their reseller community, and how to go about sales enabling their channel sales force for higher revenues, margins and success.  We work with IT vendors, manufacturers, resellers and distribution partners to help them in their B2B conversations and sales engagements.