the snippet

•     The Snippet is a new publishing concept based on a unique distribution strategy that targets local readers and supports local small to medium sized advertisers.
•     The experience The Snippet offers in the environment in which it is distributed is different from anything present in the UK market today.
•     The Snippet capitalises on the fact that many local businesses have very local customers (within a 2 to 5 mile radius) and that most local advertising mediums (notably local papers and local magazines) are not tightly targeted.
•     Local advertisers therefore get better value and better targeting with The Snippet.

Harnessing the coffee culture explosion
•     By taking advantage of the UK’s booming coffee shop culture and the profile of typical coffee shop customers, The Snippet reaches local readers who have disposable incomes in the area in which they shop.
•     The Snippet is free and can be picked up at the point of purchase in cafes, beauty salons, gyms, pubs, business centres (as well as in other ‘waiting’ environments, such as dentists, hairdressers and doctors’ surgeries).

The Snippet and its target audiences
•     For readers The Snippet is a free witty, entertaining read, full of positive news, local events, quirky facts, horoscopes and other ‘snippets’ of information, plus useful ads communicating the products and services available in their community.
•     For advertisers, The Snippet offers the competitive advantage of exclusive, well-targeted advertising seen in an environment where there is very little other advertising noise.  
•     As a franchise business opportunity, The Snippet is perfect for those wanting to work part time running just one area or for ‘multi-area’ franchisees whose objective is to run a larger, more profitable full time business.

A powerful proposition
•     Local papers and glossy colour magazines dominate the UK’s local advertising market.  These are frequently poorly targeted with significant distribution wastage, offer limited visibility for small (classified) advertisers or are prohibitively expensive.
•     The Snippet offers excellent visibility (just 28 ads and not too much copy), tight targeting, exclusivity, excellent value display advertising at competitive prices and the strength of ad repetition through a minimum 13-week advertising period.
•     The UK coffee shop market continues to be strong and The Snippet is well placed to be the foremost free publication available in them.
•     The Snippet is committed to establishing itself as a brand leader.  It’s anything but ‘just another’ free local publication.  It’s unique.  It offers significant competitive advantages and is, without doubt, an exciting and profitable franchise opportunity.

First to market
•     OK – so there is no real barrier to entry for competitors.  However, the time and investment necessary to develop and launch a competitive brand from scratch and develop it as a franchise business would be significant.  
•     The following elements differentiate The Snippet from its competitors and foster customer loyalty:

1.     Professionally written copy specific to the UK market.
2.     Upbeat tone – positive news to put a smile on your face.
3.     Comprehensive training and support for franchisees.
4.     Exclusive advertising to give a competitive edge.
5.     Superior customer service.

A brand with a vision
•     The short-term focus is to implement this concept in specific geographical areas and grow outward.
•     In the medium term, the goal is to pursue an aggressive expansion strategy of selling franchises in all major towns and cities in the UK and Eire.
•     And the long-term plan is to reach overseas markets and develop other revenue streams in order to realise the operating and marketing economies of scale.
•     So, say hello to The Snippet, is a rising star that’s well positioned to be a real success story.