About

Thread Advisory Group is a modern consulting firm built at the intersection of retail, change, and learning. We exist to help growth-minded retailers, restaurants, and consumer brands bridge the gap between strategy and results. Founded by industry veterans Carrie Habel and Anna Kenney, Thread brings more than 60 years of experience paired with a simple belief: strategy only matters when it translates into measurable, lasting outcomes.

Unlike traditional consultancies, we move at the pace of retail. Our solutions are fit-for-purpose—tailored, practical, and built for adoption. We bring clarity to complexity and ensure teams at every level have the confidence and capability to deliver.


Thread delivers integrated services across four core practices:
* Commercial & Merchandising Strategy – Assortment planning, pricing, forecasting, category management, and go-to-market planning that protect margin, drive growth, and strengthen brand consistency.
* Retail Operations Design & Execution – Workforce planning, merchandise flow, SOPs, store communication, and holiday readiness strategies that streamline execution and empower teams.
* Learning Design & Leadership Development – Onboarding, academies, microlearning, and blended learning solutions that build the capability to sustain change. Proprietary frameworks like ThreadTypes™ anchor leadership growth in real-world behaviors.
* Organizational Transformation & Change – Powered by ThreadChange™, our people-first approach equips leaders with strategies, communication, and culture programs that turn disruption into lasting progress.

Thread’s process is simple, human, and designed for lasting results:
1. Discover – Listen and uncover needs.
2. Align – Create clarity and buy-in.
3. Design – Co-create practical, people-first solutions.
4. Activate – Equip leaders and teams with playbooks, training, and advocacy.
5. Sustain – Reinforce through coaching, measurement, and ongoing support.

We emphasize partnership over prescription and practical over perfect, ensuring every solution fits the organization’s culture and is built to last.

Thread stands apart as a modern alternative to traditional consulting. Our differentiators include:
* Integrated Expertise – Retail, change, and learning woven together.
* Speed at the Pace of Retail – Fast, agile engagements without endless consulting cycles.
* Fit-for-Purpose Solutions – Right-sized, practical, and tailored for adoption.
* Human & Approachable – A consulting partner that feels like part of your team.
With ThreadTypes™ and ThreadChange™, we provide proprietary frameworks that bring structure, adaptability, and sustainability to every engagement.

Thread Advisory Group helps organizations align people, processes, and priorities for impact. We don’t just design strategies—we equip leaders and teams to execute them with clarity and confidence.
Strategy to Solution. Threaded for Impact.