About

Through-Channel assists brands selling through distribution in optimizing their channel management efforts through automation and analytics. Our philosophy is simple, we believe to truly optimize a channel, brands must ensure partners have the right knowledge and skills, opportunities to work, and incentives to ensure they see them through.

Our solutions map closely to these needs including a learning management system to support channel enablement, a Through-Channel Marketing Automation (TCMA) platform to support demand generation, MDF/COOP funds management and loyalty points solutions to ensure partners stay motivated. Most importantly we believe analytics from data produced by these activities is vital to channel success.

Although the Through-Channel brand is relatively new, we have a 25+ year history as a channel management innovator. Originally known as Pmh Caramanning, we launched the industry’s first truly integrated TCMA and MDF/CO-OP platforms under the brand Advertising Auditing Services (AAS).  Learn more at through-channel.com