three experienced RV industry executives have launched a new manufacturing firm specializing in factory-direct sales of towable Weekend Warrior toy haulers and Avion-brand Class B motorhomes – both iconic brand names from earlier days in the RV industry.
The new manufacturing firm, employing almost 100 people in a 50,000-square-foot, former woodworking plant in Wakarusa, Ind., is called The RV Factory LLC — a name that could become as famous in the RV business as its two initial brands if things go as planned for co-founders and co-owners Brian Shea, Claude Donati and Dave Middleton.
The three former Gulf Stream Coach Inc. executives are already well established as partners in NeXus RV, an Elkhart, Ind., company launched in 2010 that also promotes a relatively unusual factory-direct business model in which the traditional dealer is eliminated altogether while factory personnel take front-line roles in interfacing with end consumers.