The Too Pretty brand was created out of a woman’s experience in a male dominated sport: Boxing. As a fighter, Cary Williams was told often that she was Too Pretty to be a boxer. Which really meant in their mind, that she was not capable. Those same people who then saw her fight would say, "You fight like a boy!" And in the world of boxing or any sport where you get punched in the face; that is a compliment. Fast forward 5 years and it dawned on her that she was not the only girl/woman experiencing these comments. There were business owners, surfers, managers, race car drivers, writers, bodybuilders and the list goes on! She launched the Too Pretty brand in late 2015 with a few lines of T-shirts and halter tops. They were a hit (no pun intended)! The social media platforms started to grow and the #tooprettymovement began.