TREND-MONITOR works with manufacturers and retailers to future-proof their brands, helping them decide what to make and what to put on their shelves.  

We do this by providing trend analysis, consumer insight and market intelligence which enables them to understand what products their customers will be buying in the future, how and where they will be buying them and why they will be buying them.

Focusing entirely on home improvement brands, and with over 10 years' experience in this industry, we are able to look beyond the latest design and colour fads to assess how factors such as shifts in social behaviour, demographic changes and developments in technology will influence our home life in the future and ultimately the kind of products we will buy for our kitchens, our bathrooms, our floors, our walls and our outdoor living spaces.

Having this information greatly reduces the risk and guesswork involved in new product development, and strengthens engagement with target markets.