Tribe Photo will collect old point-and-shoot cameras that are no longer used, then establish Partnerships with leaders in remote villages. The Partner will rent out the cameras for a price that is roughly equivalent to a cinema ticket in the village. Training will be provided for free. At the completion of each level of training, the photographer will gain a status badge.
Once the photographer has reached a certain level of training he/she will be able to upload up to five images per week. A selection of these photos, initially judged manually, will be put up for sale on the website for $1 each (non-commercial). Out of every $1 image sold, the photographer will keep 50c, the local Partner 25c and Tribe Photo, to maintain the website and training, 25c.