About

TRUaire is a leading manufacturer of grilles, registers, and diffusers for the residential and commercial HVAC market. The company was started in 1984 by two creative individuals who felt that the register and grille market was stagnant and in need of change.
The primary goal for these individuals was to focus on the customer. The customer is the most important aspect of any business. This is the vision that they believed in then and continue to believe in today.

TRUaire is driven by the idea that the best way to serve our customers is to build a superior product and provide superior service.

The first warehouse was opened in Vernon California just outside of downtown Los Angeles. This was a small warehouse of only 35,000 square feet.

From the first warehouse in California, TRUaire moved to a 100,000 square foot distribution center in Santa Fe Springs California. After a few years TRUaire opened a second warehouse in Santa Fe Springs with an additional 100,000 square feet. By maintaining proper inventory, competitive pricing, and prompt delivery, we were able to capture a staggering majority of the California market.

After much deliberation, the decision was made to expand and build a nationwide brand presence. The first step was opening another distribution center in Savannah Georgia. This provided us with the capability of servicing the eastern half of the US with much greater speed and efficiency.

Now that we had a presence in the eastern half of the country, TRUaire turned its sights on the middle of the country. We chose Houston Texas to open our third distribution center. Our growth in the Texas and surrounding markets has been tremendous.

These three strategically located distribution centers afforded us the opportunity to provide unequaled service. From these facilities our customers experience lead times unheard of on a national scale in the grille, register, and diffuser business. Roughly 80 percent of our customers could enjoy 2 to 3 day deliveries. However we wanted to do better.

We opened our latest distribution center in Aberdeen Maryland located just outside of Baltimore. With the opening of this distribution center we could now enter into the northeastern markets and provide them with the same service we had been providing to the rest of the US.

What was once a 35,000 square foot facility in Vernon California in 1984 has grown into a total of 650,000 square feet of top quality grilles, registers, and diffusers packed into four distribution centers.

By making sure all of our customers enjoy a wide selection of inventory to choose from, prompt delivery, short lead times, and friendly knowledgeable customer service, TRUaire provides a level of service superior to any other manufacturer of grilles, registers, and diffusers in our industry.

TRUaire’s commitment to making a superior product can be seen at our state of the art factory in Vietnam. We control all aspects of production to make sure that only the very finest product is created and sent to our customers.

This incredible factory employs more than 1,100 skilled workers producing 90,000 grilles, registers, and diffusers per day. More than 100 containers come into the USA per month. Owning the Vietnam facility means that we can completely control quality and make immediate adjustments when necessary. If any changes need to be made to meet market demands, we can make them much faster than anyone else. This is the type of control we have over our production.

Vietnam has blessed us with dedicated factory workers and we in turn make sure that our employees are well provided for. We make sure that a hot lunch is always served for our day shift and a hot dinner is provided for the night shift. We offer day care facilities for all of our factory workers and college scholarships programs to our employee’s children. We also have an on site physician to make sure our factory workers are healthy and cared for.

Some of the future plans at TRUaire include opening a fifth distribution center and focusing on expanding our Commercial Product offering by continually growing our T-Bar diffusers, our spiral diffusers, linear diffusers, commercial round diffusers, and much, much, more.

The TRUaire story will continue decades into the future, and we will always adhere to our original vision of making a superior product, providing superior customer service, delivering it better than anyone else at a competitive price, and doing it all with honesty and integrity.

We humbly thank all of our TRUaire employees, our great sales representatives, the contractors that use our products faithfully year after year, and most important of all, our loyal customers and friends.