About

TrueSense Marketing is a family-owned, direct response fundraising agency. Since 1965, the agency has served nonprofit clients exclusively, growing from its founder’s garage into a national firm with more than 450 employees across 37 states.

Its growth has been driven by internal investment in both technology and talent — not through acquisitions, private equity, or as part of a multinational holding company. This independent approach allows TrueSense to pursue innovation, build subject-matter expertise, and implement advanced technologies without external pressures or competing financial interests.

This client-first model ensures that organizational priorities never take precedence over the needs of the nonprofits TrueSense serves. The agency delivers data-driven fundraising solutions across all channels and manages every aspect of execution in-house — from strategy and creative to analysis, production, and account service.

TrueSense calls this approach Full-Circle Fundraising. It’s a silo-free model designed to meet each client’s unique needs, rooted in the understanding that nonprofit missions do not operate in isolation — so neither should their fundraising partners.

TrueSense currently serves over 150 nonprofit organizations in the human services and animal care sectors. Its counsel and fundraising management have helped clients raise millions of dollars to execute their missions. This means more families facing food insecurity and seniors living in isolation can access nutritious food. In communities across the country, neighbors experiencing homelessness can find shelter, and animals in need can be rescued. And more funds are raised each year to support children and families facing serious illnesses and to ensure that veterans receive the support they deserve.