Trymata (formerly TryMyUI) is a digital experience insights platform offering remote usability testing and product analytics suites. Both suites can be used independently, or in conjunction to reach a deep understanding of how real people interact with a company's online presence, and how that presence can be best optimized for greater business success.

USABILITY TESTING: Trymata's remote usability testing suite offers tools for setting up, facilitating, and analyzing remote user tests of many kinds of digital products. Tests can be run on live websites, mobile apps, prototypes, and other options, and can be facilitated as moderated or unmoderated sessions. Trymata user tests can be fulfilled by recruiting from their proprietary panel, or with your own participants.

Data collected for Trymata usability tests includes:
- Screen-recording videos with participant audio narration
- Video transcripts
- Overall usability/psychometric scores (e.g. SUS, PSSUQ, NPS)
- Task usability scores
- Task completion rates
- Time on task data
- Post-session survey responses (written, multi-choice, and slider rating)
- Voting-ranked crowdsourced feedback with the "UX Crowd" survey

PRODUCT ANALYTICS: Trymata's product analytics suite offers tools for learning exactly how real website visitors are experiencing and interacting with a digital platform. With a lightweight code snippet added to the customer's website, Trymata collects and displays web analytics data comparable to Google Analytics (e.g. pageviews, bounce rates, entry pages, unique sessions), as well as behavioral data comparable to Hotjar and Fullstory (e.g. session replay videos, heatmaps, rage clicks). All data is anonymized for privacy.

Web traffic data can be viewed at an aggregate level by webpage or visitor session, with much richer sets of behavioral data directly accessible for deeper analysis. By applying filters and segments, the customer can uncover extremely fine details of real people's online behaviors and learn how to smooth their digital pathway.

By using both research methods in conjunction, customers can constantly identify problem areas on their website, analyze current user behaviors, test those areas and behaviors to get user feedback, then measure changes in performance after making design changes.

Trymata rebranded from TryMyUI in October 2022. As TryMyUI, it was founded in 2015.