tyes.by.tara was founded with a spark of inspiration the moment I put on a lacy necktie from a naughty girl Halloween costume. I wanted to wear it everyday, not just on Halloween. At this moment, I saw the potential to create feminine pieces rooted in traditional menswear designs for everyday wear.
In the beginning, I focused on the bowtie and necktie, but as the concept continued to mature and gain popularity, I realized a breadth of creative possibilities. What began with two product categories, quickly blossomed into a full line of jewelry, accessory and gift products as well as a thriving business model that applied the latest trends to its products.
After years of research and product development, tyes.by.tara has become an award-winning, international company that can be found in upscale lingerie stores, national chains and independent boutiques.
Discover more at www.tyesbytara.com.