Universal Communications Group

Universal Communications Group (UCG) provides a fusion of proven traditional marketing and leading edge online marketing techniques leading to high-performance, cost-effective and on-target results.

Direct marketing, PR and online promotion are all tools in our expanding marketing arsenal. But it all starts with The Marketing Strategy.

Developing the right strategy really depends where you currently are in the business cycle: whether you are a start-up at the very outset of your commercial endeavours, perhaps bringing a product to launch. Whether you are an already established business and now seek to grow through increasing your customer base or introducing new product lines. Or whether you are a long-established business, perhaps a market leader, wanting to diversify into a new market, develop your branding or needing to consolidate your client base.

Wherever you are right now, before even contemplating the development of a new marketing strategy, there is a fundamental need firstly to analyse accurately your current position in the market, then to pinpoint precisely where you would like to be at the end of a clearly defined period of time.

Once you have done this it is safe to move forward and develop the marketing strategy.  But you should bear in mind that there is no “one size fits all” solution, and what works incredibly well for one business might not work at all for another. It all depends upon your business type and the demographics of the market in which you operate.

Now let’s take a look at some business archetypes and what their marketing needs might be…

The Business Start-Up

   Corporate identity
   The business plan
   Business launch
   Establishing the brand
   Identifying partners and customers
   Product launch

The Growing Business

   New product lines or services
   Business acquisition
   Growing the customer base
   Customer services
   Employee relations
   Sales team training
   Overseas sales and marketing

The Market Leader

   Developing the brand
   Attracting investors
   Customer loyalty
   Public relations
   Media relations

Whatever your particular situation, a mixture of marketing services can be tailored and combined into precisely the right mix with a mind to the desired budgetary, timescale and resource requirements.

The Marketing Mix

   Direct marketing
   Media marketing
   PR
   Online marketing
   Relationship marketing
   Loyalty systems
   Reputation management
   Membership schemes
   Publishing (books, brochures, e-books)
   Mobile applications

In short, a full range of high level marketing services covering all media types is available to our clients, from traditional offline media and PR to leading edge online promotion and mobile services.