About

Uncoveree's Mission:

Uncoveree, a newly born retail brand, stands as a testament to the collective frustration experienced by black women who have been underrepresented in the beauty industry for far too long. Based in Ireland, Uncoveree was born with a vision to address the lack of suitable products for black women, and to create a space where they can shop with confidence and feel valued as customers.

The journey of Uncoveree began during the 2020 pandemic, when countless women were actively seeking brands that aligned with their values and genuinely cared for them. During this time, the creator of Uncoveree recognized the urgent need for change and set out to build a brand that would not only appreciate you, but also celebrate who you are. After months of research, quality products tailored to the unique challenges faced by black women were discovered. This fueled the founder's determination to revolutionize the beauty industry and empower women to set their own standards as they launched in 2023.

Despite the large number of famous cosmetics brands, not all women are catered to, leaving them feeling unseen and overlooked. Uncoveree seeks to change this narrative by providing a wide range of high-quality products made by people who truly understand the unique challenges they face.

Uncoveree is not only a beauty brand; but it is an online retail destination that aims to bring together all the products women need in one place. By curating a comprehensive collection of the best quality products, Uncoveree eliminates the tedious task of searching for suitable options that work for specific skin tones, hair textures, and unique beauty requirements. This brand understands the challenges faced by women walking into stores and feeling overlooked or underserved, which is why Uncoveree strives to break these suffocating environments.

Uncoveree, takes great honour in partnering with uniquely sourced brands. By featuring products from these businesses, Uncoveree amplifies their visibility and creates a platform for them to thrive within the beauty industry. They currently sell natural skincare, which is vegan, cruelty free, and sustainable. They also offer a Multivitamin Face Cleanser that includes Oat Silk, along with Vitamin C, E, B3, B5 & B6. In addition, they also provide an Organic Face Toner filled with ingredients such as Aloe Vera and Chamomile.


Uncoveree has quickly gained recognition within the beauty community and has been featured in publications like Linda O’ Bella. This exposure speaks to the brand's commitment to quality, and its dedication to transforming the beauty landscape.

In the future, Uncoveree hopes to continuously add more products from valued brands to their collection to provide haircare, makeup, and more.