The founders of Urban Hitchcock, Jonathan Hay and Sabrina Hale, were responsible for the publicity, marketing, artwork, and merchandising behind the successful campaign of "Sex, Money and Hip-Hop" by Kxng Crooked of Slaughterhouse from Eminem's Shady Records. Their work was seen in such places as Billboard, MTV News, HipHopDX, RapRadar, AllHipHop, The Source, 2DopeBoyz, HotNewHipHop and many more sites and blogs across the world.