About

Velvetblu selects sophisticated, sultry, and elegant silver jewelry designs from all around the world.

Our mission is to make every customer feel the pleasure of finding jewelry that accessorizes their beauty.  That piece of jewelry that everyone asks them about.

We are an independent operation.  Velvetblu's founder, Josefina Giuffre, is constantly searching in the United States and around the world for beautiful silver jewelry designs to bring to our customers. Our value is in our carefully curated selections.

Josefina's love for silver jewelry started during her youth in beautiful Argentina.  Since then she has traveled the world, growing her passion for other cultures, also expressed in jewelry.  Daughter of a fine artist, Josefina sees jewelry as an artistic expression, and the jewelry store as similar to an art gallery.

Welcome to the Velvetblu experience.  Enjoy your shopping!

Why Velvetblu for Silver Jewelry?

Velvetblu is constantly searching for silver jewelry that you will love. We know that silver jewelry accessorizes your beauty and is part of your busy and interesting lifestyle. This is why we strive to bring you beautiful and elegant designs, at an affordable price tag.  

Velvetblu cares about choosing designers that follow sustainable practices, including fair trade gemstones and fair trade workmanship.  

At the center of Velvetblu is our customer. It is very important for us that you are pleased and happy with your jewelry purchase.  This is why we offer:

Free Shipping Always
30-day Return in regular orders
Made to Order jewelry status follow-up directly with you
All orders come in a beautiful packaging, for you to keep or ready to give -- plus Novica, Baroni, and La Corza jewelry come in their own packaging.

See our Customer Care section for more information.