Enid Atwater heads up the public relations and social media at Venue Marketing Group, a full-service agency with 23 professionals located in the Palm Beaches.
Enid Atwater has more than 22 years of experience as a lead media strategist with well-honed skills in communication, marketing and public relations. She has deep experience in the hospitality industry, as she former position was the Senior VP of Corporate Communications, Public Relations & Marketing at the convention and visitors bureau. She consistently branded the upscale destination, developed the messaging and created the right marketing mix over a ten-year period. During her travels to key travel feeder markets in Atlanta, New Orleans, New York, Toronto, Montreal, London and Berlin she hosted media events, supervised media centers, conducted sales missions and worked trade show booths, while managing a staff of seven. She aligned more than 200 hotels and resorts, and 1,500 restaurants with the Palm Beach lifestyle.
Leveraging her love of sports and upscale amenities, she turned her high-energy style into developing award-winning communication and media relations programs not only in the travel and hospitality, but in the golf, retail, culinary and marine industries in her role as a senior account leader at Venue Marketing. VP, she served ten years directing the local, regional, national and international media relations and communications for the convention and visitors bureau. She aligned resorts with the cache of the Palm Beach lifestyle, and positioned affordable luxury to generate year-round media coverage in the top tier travel and lifestyle media outlets and the group and convention publications.
Venue Marketing Group is a full-service agency that has been doing business in Palm Beach County for over 20 years. We use a combination of public relations, media relations, marketing, promotions, publicity, advertising/ creative, community outreach, and special event production to promote clients. From creative services like conceptual development and copywriting to printing, video, and streaming media, Venue is experienced in all areas of design and production.
Depending on a client’s needs, our expert group of designers and account executives work together to produce – in a timely manner – the highest quality ads, brochures, direct mail pieces, newsletters, and collateral pieces. Aiding in that endeavor is our top-of-the-line, in-house printing press. Our work is always done in an efficient, professional manner, and our agency has an outstanding track record of success in creating winning strategies that produce quantifiable results.
Media, Promotion and Publicity:
Set an established work-flow timeline for all professional responsibilities
Created multiple press materials for diverse media markets, CD media kit
Created online components with email blasts and hyper-links
Staged image and photography for media promotion Photo enhancement of key promotional photo’s
Copywriting of press releases and event postings that feature all of the marketable event components
Create and pitch and work a custom media list that appeals to sports, entertainers, business leaders and philanthropy.