About

My career in search has taken me from agency work at Sweden's top SEO firms, including Pineberry and SearchMe, to an in-house growth marketing leadership role at Diet Doctor, a global health platform where I built out SEM, paid social, email strategy, and CRO alongside the core organic engine, with the US as primary market.

Today, as Head of SEO at AdRelevance, I lead the SEO practice with a strong focus on e-commerce. I specialize in product feed optimization, Google Popular Products, merchant listings performance, and building custom tooling and dashboards that turn raw search data into competitive advantages for online retailers.

I'm especially engaged in how AI is reshaping search. From AI Overviews to evolving SERP features, I help e-commerce brands adapt their strategies for the next generation of search visibility. I also serve as a jury member for the Swedish SEO Awards (Svenska SEO-priset).