About

Virtues Coffee Roasters brings 30-years of experience in the coffee industry to the table with 20-years as a specialty coffee roaster. Virtues Coffee Roasters established itself as a specialty roaster in 1989 when we opened operations in Livermore, California. Since 1989, Virtues Coffee Roasters has been enjoyed by coffee lovers in restaurants, cafés, espresso bars, and commercial venues alike.

Coffee is an art, not a process. We believe that in order to be the best, we have to focus on doing one thing well, coffee. We utilize specialized “State-of-the-Art” infrared roasters that ensure a perfect roast and a less acidic cup every time. Through our hands-on system, Virtues Coffee Roasters is assured that we lock in the flavor and aroma that produces the smoothest, most flavorful, and freshest coffee available.

With an artisan approach to roasting coffee, our Master Roaster and President, Kristy Virtue takes great pride in crafting some of the richest coffee produced in the world. Starting with the finest green coffee beans money can buy, blending the coffees using unique recipes, and artisan roasting with small batches in order to bring out the special characteristics of each bean, all of Virtues Coffee Roasters coffee is packaged and sold immediately to ensure its freshness.