Vivacity Media Group is a dynamic group of smart, passionate, accessible professionals with a well-earned reputation in the theater & entertainment industry as a respected, integrated publicity team.
Formed in January 2014 by veteran press agent Leslie Baden Papa (President), and Whitney Holden Gore (Vice President) – both former executives of The Hartman Group – the company is founded upon (and named for) the team’s core principle of infusing every facet of a partnership or campaign with creative energy and vitality.
We incorporate this philosophy into our lives, and it resonates through our work. Our mission is to communicate the life and character of a brand to the public through innovative, layered programs that generate sustained excitement amongst key influencers and, therefore, secure that brand’s position in the national conversation.
As a boutique agency, Vivacity is dedicated to keeping a select roster of clients, in order to provide constant, hands-on, individualized attention to every project. There is no cookie-cutter approach – your campaign is unique.
We take pride in our strategic planning, and collaborative approach toward sculpting a campaign that utilizes the individual strengths and unique characteristics of each brand to elevate its media exposure.
In today’s media landscape, which is in a constant state of evolution, we also believe in strong interactive relationships with partner marketing, advertising & management agencies for maximum synergy; we study a brand, product or idea from every angle and each act taken is designed to achieve results throughout every aspect of a promotional campaign.
Based in New York City—the media capital of the world—our team has cultivated strong relationships throughout every branch of the press, and we work as one unit to form high-visibility campaigns that utilize all sectors and levels of the media: from broadcast, to print, to online; regionally, nationally and abroad.