Founded in 1993, Vonconcepts manned many posts in the Motorsports arena. Through the Vonconcepts name came race teams, published books, and freelanced content to periodicals, coached racers at Sandia Motorsports Park and Pueblo Motorsports Park. The training portion of Vonconcepts surfaced in 2010 after Ducati NA sourced Vonconcepts through the published work – Service Writing in Black & White. That led to an exclusive Ducati‐Driven curriculum that has been facilitated to dozens of dealers.