Would you buy a dress you knew you'd only wear once? Our thoughts exactly.

Vow To Be Chic is the first and only company to rent bridesmaids dresses. Women should be able to look their best, save money, and enjoy weddings with less stress (while saving their friendships). Vow gives their millennial female customers access to the best designer dresses at a fraction of the retail cost; gowns from Monique Lhuillier, Amsale, Jenny Yoo, Nicole Miller, and Theia retail for an average of $300, but now can be rented for as little as $50. Vow is changing the way bridesmaids shop, with a convenient online experience, shipping directly to their homes, and white-glove service from bridal stylists. www.vowtobechic.com.