WavePlay LLC (www.waveplayllc.com) is a San Francisco Bay/Silicon Valley promotional agency.  WavePlay helps clients raise visibility, gain a competitive brand advantage, and secure access to new ideas and opportunities via connections and creative promotions.  WavePlay also produces knowledge-sharing videos, events, and features, connecting founders with venture capitalists, angels and the investment community.  WavePlay services include strategy, branding, videos, promotions, social media, events and public relations.

Lyne Noella is CEO of WavePlay, a San Francisco Bay/Silicon Valley promotional agency.  She helps clients gain a competitive brand advantage via professional relationships, strategic initiatives, and creative promotions.  Lyne is a producer of knowledge-sharing videos and events, connecting founders with the investment community.  She has over 20 years of marketing management experience in multiple industries and a rich professional network.  Prior to founding WavePlay, Lyne served as a Principal, Chief Marketing Officer and Director of Growth Strategy in the field of accounting.  She holds a bachelor’s degree in radio, television and film from San Diego State University.  Lyne speaks and publishes internationally on growth strategy, branding, promotions and social media.  Contact her at Lyne.Noella@waveplayllc.com.

Peter Seidel is President & General Counsel of WavePlay, a San Francisco Bay/Silicon Valley promotional agency. Peter focuses on strategic direction and relationships, investments, market research, event development, photography and videography.  He is a member of the American Bar Association and the Minnesota Bar Association, and he is active with the California Society of CPAs and the California Bar Association.  Prior to joining WavePlay, Peter worked in management, tax and business consulting in the corporate environment and in Big 4 and regional accounting firms.  He holds J.D. and LL.M (tax) degrees from William Mitchell College of Law.  He also holds a bachelor’s degree in philosophy and psychology from the University of St. Thomas and a master’s degree in philosophy from the University of Wisconsin—Milwaukee.  Contact Peter at Peter.Seidel@waveplayllc.com.