WebCEO has been a developer of SEO software and Internet Marketing training since 2000. In the early 2000s key WebCEO products included: a live web analytics service for high-volume websites (HitLens Analytics), desktop SEO software for small businesses and medium-size businesses (WebCEO Desktop Suite) and an online SEO training platform (WebCEO University). In 2010, WebCEO developed an SaaS product called WebCEO Online. Since that time, the company has collaborated with in-house SEO teams, large SEO Agencies and corporations while adding new advanced features to its website marketing software every month.

Advanced technologies used in the online WebCEO software include an SEO API, white-label service on subdomains, SEO task management and team collaboration features, plus lead generation tools.

The WebCEO team cooperates with its white-label customers and regional partners and is open to meaningful suggestions on improving/enriching functionality.  The WebCEO platform is now translated into 24 languages, and the Crowd Translation wiki helps agency-level customers gain clients from all over the world.