About

The reality of a modern website and the design process, is that it's not just about crafting visually appealing websites anymore, it's also about navigating the intricate labyrinth of "search engine rules".
As designers, what we truly yearn for is the liberty to unleash our creativity, to shape digital experiences that delight users and tell compelling brand stories. However, in a time when word of mouth isn't enough to pay the bills and visibility equals success, we find ourselves wearing multiple hats.

The average person doesn't want to pay for advertising. However, to gain attention in a crowded online space without relying on paid advertising, we must follow the path of search engine optimisation (SEO). It's no longer enough to just produce content, it needs to be SEO-compliant, crafted carefully to meet the algorithmic demands of search engines whilst being intriguing. This means researching relevant keywords, ensuring optimal keyword density, incorporating meta tags, and maintaining a structure that's easily crawlable by search engines all whilst having serious web design+ development skills.

Yet, while we adhere to these technicalities, we also need to remember that at the heart of SEO lies the user. We're designing and writing for people, not just algorithms. So, our content needs to be not only SEO-friendly but also genuinely helpful and engaging. Providing tips, sharing web related insights, solving problems - our content should add value to the reader's life. Only then can we truly connect with our audience, and only then will search engines deem our content truly worthy of high rankings.

So, yes, while we'd love to just design, websites, write great copy be artistically awesome, we understand that in today's world, design and SEO must coexist. Balancing our passion for design with the necessities of SEO might be challenging, but it's a challenge we're ready to embrace. Because we know that when we blend compelling design with thoughtful SEO, we create digital experiences that not only capture attention but also make a lasting impact.