WeGlow is a start up company that creates and supports the WeGlow Smartphone app. Major features of the app have been completed and tested on both iOS and Android platforms. The WeGlow app makes going to concerts and other live events more fun and interactive because users have access to useful information via the WeGlow dashboard (start times, wait times, band info), group games and contests presented in real time, access to discounts on food, drinks and merchandise while they are at the show and the WeGlow light show technology that makes each users phone behave like a single pixel on a giant screen that is the audience. Synchronized colors and patterns wash across a crowd creating a highly engaging experience. This high level of audience engagement facilitates WeGlow’s ability to capture audience contact data, behavior and other information valuable to artists and promoters.