Our annual Pets Reducing for Rescues contest is in its 11th year.  We support local rescues & pet organizations in the Madison area with the contest raising $22K in the past 10 years. In 4th Qtr 2018 we partnered with Ontario Veterinary College to do a pilot study "The use of a Pet Health Technology Ecosystem in a Weight Management Program in Multiple Cat Households" and performed a 16 multiple cat househould study in 2019.