William is the founder of W.H. Bender & Associates, a premier Restaurant and Foodservice consultancy that provides Management Advisory Services. He also serves as a Vice President to Ken Schwartz of SSA, Tampa, Florida. Bill has spent his career providing leadership while working and consulting in all segments of the foodservice industry.

His background in foodservice management provides a unique insight into running a profitable restaurant operation in today’s hyper-competitive marketplace. His tight focus on restaurant fundamentals obtain results for clients - high volume independents, regional and national chains, and start-up concepts. Bill has created, written, and produced proprietary training systems/processes - FutureView™ Strategic Planning, ServPoints Sequence of Service™, and ProActive Management™ for clients and has implemented these systems at the unit and company level. Bill’s creative force, communication style, and sense of humor provide lasting results when training and motivating teams.

Bill has been a Professional Member of the Foodservice Consultants Society International (FCSI) since 2000. This organization, which has stringent membership requirements, is an international society, which promotes professionalism in foodservice and hospitality consulting. He is an active member of the National Restaurant Association, California Restaurant Association. Bill has served as a member of the Board of Directors of the California Restaurant Association Foundation since 2009.