Whetstone Inc. is a boutique management consulting firm which works with chief executives and business owners to help them increase their profits and grow their business through strategic customer relationships.

We strongly believe in the integration of strategic planning, strategic selling and CRM.

Strategic Planning

Most strategic planning misses the mark because it is inward focused. We believe the reason your company exists is to create value for customers. As our consultants guide our clients through the process of strategic planning, we never lose sight of the fact that the value of your company is rooted in the value perceived and received by your customers. We, therefore, combine inside-out (your mission, vision and values) with outside-in (customer perception) to help you navigate your organization’s future.

Strategic Selling

There are lots of companies that can help you with sales training. Very few understand how your company’s future can be defined by a few key accounts (the 80/20 rule). Even fewer understand the rigour and principles needed to win major sales. We will help you implement a process to consistently win those deals that will take your company to the next level.


Technology is an enabler. Once you have a clear strategy and a clear process for winning key accounts, you need to ensure you have a Customer Relationship Management system that is structured to support your vision and processes. This will embed your approach into your organization.

Our Purpose

We help chief executives and business owners increase their profits and grow their businesses through strategic customer relationships.
Our Vision

We want to see a world where people can trust the businesses they deal with; where companies are passionate about delivering on a promise to create real value for their customers. We want to transform the way business people interact with one another, by helping companies align the “outside-in” voice of their customers with a deep understanding of their own “inside-out” vision and values. We see business as a vehicle through which people continually create a better world; where profitability is simply an accurate measure of the value created for customers rather than a goal in and of itself.

Our Values

These values embody the spirit of Whetstone. They articulate a code of behaviour and a set of beliefs about how we work and what you can expect when dealing with us. They provide the internal guidance and measuring system our people need to be consistent and build trust. We invite you to join us on our quest to make an enduring contribution to the world of business.

   Seek knowledge: The world is constantly changing and there is always a better way.  We stay fresh.
   Have a sense of humour: People who can laugh at themselves tend to be humble and open-minded.
   Aspire to make a difference: Life is short. We want to work with people who want to make a difference.
   Reliability and responsiveness: We don’t let people down. Period.
   People focus: We are in business to help people. We care about our customers and our employees.
   Enthusiasm for family: Work matters but families matter more. We accommodate family priorities for our people.
   Respect: The foundation for all relationships is mutual respect. We like to be around people who are respectful.

Our Name

Whetstone • noun: a fine-grained stone used for sharpening cutting tools.
A stone used in conjunction with water to sharpen tools encompasses the very essence of the Whetstone brand. The stone symbolizes timeless principles and core ideologies, upon which great businesses are built. Water symbolizes knowledge and insight, which are constantly flowing and being replenished. A dry stone will damage the edge of a tool, whereas a wet stone reduces friction, resulting in a sharper blade that remains intact. Our company name is a metaphor for the sharpening of your company’s edge while simultaneously reducing the friction and resistance commonly associated with change.

Our unique approach allows us to guide you on an exhilarating journey that will empower you to arrive at your own conclusions about what is needed to improve your organization. And rather than resist change, your people will embrace it, because we bring clarity to your situation and take the time to understand your hopes, fears, challenges and expectations.