Opening it's virtual doors in late 2018, moms and licensed midwives from San Diego, Tiffany and Kelly sold their first apparel item in November. With the vision of changing the way people shop to include businesses with a give-back model, they saught to influence not only their customers with philanthropy but also their fellow business owners.

The items sold at wholemotherco.com include women's lifestyle items like clothing, mugs, tote bags and more. Over 10% of every item sold goes directly to the campaign recipient, which is always an organization and non-profit that supports and provides resources for the needs of mothers.

United in the role of motherhood and beyond, Whole Mother Co strives to normalize giving, all while having a little fun with their message. The signature collection includes the clever phrase, "Whole Mother Level"- claiming the holistic nature of being women and moms and also pointing to tough job it is to raise good kids without going totally insane.

Aspirations for Whole Mother Co include partnering with national and global non-profits to make the biggest impact possible with their reach; while simultaneously expanding the collection of original items in the shop to attract every kind of mom and make advocacy for mothers an everyday action.