Wicked Cow Studios builds franchises. Its publishing-first model leverages its storytelling experience across media platforms and beyond. Wicked Cow, in tandem with world-class strategic production and sponsorship partners, including Time Inc., Jupiter Entertainment, and WebMD, among others, optimizes executions for every category to put entertaining and informative productions in front of audiences wherever they are. By adapting these stories across channels—live events, exhibitions, audio, education, TV, film, and digital—Wicked Cow builds them into franchises that generate powerful long-term revenue streams.

For more than a dozen years and an inspired run in the brand world, Michael Hermann and Wicked Cow created uncommon opportunities for some of the world’s most beloved pop culture brands including management of the the Roberto Clemente Estate, the Julius Erving brand, Pelé, Wiffle®, Big League Chew, Maxim, The Notorious B.I.G. Estate, among others. More recently, Wicked Cow is Derek Jeter’s co-founding and co-publishing partner in Jeter Publishing, their content studio that includes a JV partnership with Simon & Schuster.