Wingify develops the only product suite in the market designed to optimize website conversion rates. Wingify's clients have experienced about 50-90% increase in conversion rates within first 10 days of using the platform. This increase in conversions further led to decrease in marketing costs by 10-20%. For optimizing conversions, Wingify provides a single platform to use technologies such as split testing, behavioral targeting, visitor segmentation, semantic targeting, web analytics and funnel analysis. In addition to providing marketer friendly interface where she can optimize conversions without involvement of IT department, Wingify also exposes a developer API which can be used to create infinitely flexible analytics, testing and targeting solutions. Providing all the tools for conversion optimization (goals, segments, analytics, testing and targeting) in one single dashboard removes integration hassles across different software.