Forensic Marketing as practiced by Wizdom Link is the scientific process of analyzing the current state of an integrated marketing strategy and tools to determine what is broken or simply not achieving your planned results. It is not about selling more technology, but rather analyzing the systems, processes and integrations in place to identify areas for rapid improvement. The forensic team of experts utilizes the following: a proven methodology; extensive analytic skills; experience with ERP, CRM and marketing automation systems; familiarity with applied best practice processes; and understanding of customer buying cycle psychology. The goal is to determine what is not working well, identify a plan to fix it and put processes in place to prevent reoccurrence in the future. The result is a solution that is unique for you to improve your integrated marketing automation results.