About

WOO Sports began in 2013 in Boston, Massachusetts with the goal of turning action sports into an online game. The first game was developed for kiteboarders, where riders would compete based on how high they boosted off the water. The platform now has over 7,000 riders and 100,000 kite sessions on the water. Kiteboarding competitions have adopted the WOO as a way to judge big air events and Red Bull uses the sensor in their annual King of the Air in Cape Town, South Africa to log every rider’s session during the event.

At WOO, we live and breath action sports. Kiteboarding and wakeboarding are an incredible way to experience mindfulness and flow in the natural world. These sports create healthy, happy people and communities that share a common passion. Yet when we see how technology and games are shaping the way we spend our free time, too many experiences involve being head down on your phone or sunk in the couch, disconnected from the world.   WOO Sports is all about reimagining the way we use technology to make our favorite sports more fun and engaging.