About

You Have To Go Through It LLC is a veteran-owned motivational brand founded by author and U.S. Navy veteran Eric Friend. Through books, apparel, speaking, and community outreach, the company promotes resilience, personal growth, purpose, and perseverance. Its trademarked message, "You Have To Go Through It To Get Through It ™," encourages people to keep moving forward through adversity and use difficult experiences as a foundation for growth.