YUNOMI is an online brand operated by Japanese startup MATCHA LATTE MEDIA KK that seeks to promote a lifestyle centered around Japanese tea. YUNOMI provides the global market with access to tea farms and other Japanese small businesses.

Launched by MATCHA LATTE MEDIA in 2013, the YUNOMI project has shipped Japanese tea to 58 countries, and was the winner of Tokyo seed accelerator's demo day pitch competition in October, 2014.

Featuring rare Japanese teas from artisanal tea farms and other small scale Japanese producers and merchants, YUNOMI provides consumers with the stories of the people behind the products.