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Kolkata, March 30, 2015 –
In today’s world of growing urbanization, lifestyle disorders are believed to be the direct outcome of our genes, our diet, our habits and the way we live. At an age which demands higher levels of productivity at work, lifestyle diseases, if ignored, can be detrimental to an individual. While medication and other controls are available to prolong life, the quality of it suffers immensely. With a goal to enable individuals control their health through understanding their DNA, a holistic wellness program has been created.
Zotezo.com, a health and beauty social E-commerce venture and XCode Life Sciences, a genetic assessment firm, have entered into an exclusive relation to promote '100&Life' from World Health Day, 7th April 2015. 100&Life is a wellness programme that tests over 300 genetic markers to determine the risk of Type 2 diabetes, obesity, cardiovascular disease and stroke. This gene test also reveals other details relevant to good health like how fast you metabolize caffeine, sensitivity to salt, if you need to take folate, and whether you are lactose and gluten intolerant. It determines your fitness endurance levels too. This information is used by XCode's nutritionists and fitness trainers to devise a diet and exercise plan, and suggest changes in lifestyle to help you maintain a healthy weight as well as reduce the risk of developing common health problems. The xcode experts utilize gene testing and bioinformatics to decode your body’s secrets to help you live better.
Here’s how it works-
The saliva sample of the customer is collected and an advanced genetic test is conducted to build a customized program for the said individual. A personalized fitness and nutrition regime is charted which is matched with the customer’s genetic type. A detailed report is then generated and sent to the customer. Each 100&Life, comes with counselling and support for further improving overall lifestyle.
Here’s what to expect:
• Holistic program that starts with a genetic assessment and has three main components. The first component focuses on lifestyle conditions that are preventable such as Diabetes, Obesity, Heart diseases and Stroke. The second component focuses on Nutrition elements such as Intolerances to lactose, Caffeine, Salt, Diet type, Satiety response etc. The third component focuses on Fitness and designing specific exercises based on genetic type
• Highly effective and targeted nutrition and fitness programs
• Quick, effective and long-lasting positive benefits
• Lifestyle disease risk evaluation, raises awareness in person of possible serious ailments and corrective measures are suggested as well
• 6 month counseling with Nutritionists is part of the program
• A state of the art genetic testing
Commenting on the launch, Deepak Saraf, Founder, Zotezo.com, and Dr. Saleem Mohammed, chief executive officer, Xcode Life Sciences, have collectively said that there is need to bring about individualized life style changes in the population through evidence-based science, discoveries and analytics. These tests which once used to be extraordinarily expensive a few years ago but now with technological advances can be availed on zotezo.com for prices starting at around Rs. 5000. A 0% EMI option is also available that truly brings world class gene testing to the masses.