I’ve spent years working as a make up artist for film and television and have always had to carry around an enormous make up kit. I’d spend hours consolidating, organizing and transferring things into smaller containers and palettes, just to make my makeup case lighter and more efficient. I’d organize and re-organize, anticipating every shadow, brush, or sponge that I’d need for my client. Despite all the streamlining, it was still difficult to find exactly what I was looking for and I’d often forget what I actually had in the midst of all my piles of products. More recently, nationally recognized makeup brands have shown their own need to simplify. The problem is each brand makes palettes to fit their specific product. This ultimately forces consumers and makeup artists who want to downsize to spend extra money and purchase palettes from several different companies instead of just one. The result for everyone is a ton of excess packaging taking up valuable space and complicating your life. To solve this, I designed the “ultimate customizable makeup palette,” Z Palette that helps not only the makeup professional but also the everyday woman get streamlined once and for all. Gone are the days of having piles and cases of products. Z Palette the customizable magnetic empty makeup palette is an exclusive universal case with an open magnetic bottom to fit the color pans you want, and none of the ones you don’t. Customize it to fit your needs and be eco-friendly by reducing packaging. The clear window also allows you to see what’s inside without any fuss. Life is complicated enough; why not simplify the things you can.

Zena Shteysel, Z Palette creator, enjoys working as a makeup artist in Hollywood. She has worked on several feature films and TV shows, and created glamorous looks for an ad campaign shot by famed photographer Annie Leibovitz. Zena has beautified celebrities including Laila Ali, Mel B, Kim Kardashian, Kelly Osbourne, Melissa Joan Hart and Brooke Burke, to name a few. After eight seasons with “Dancing with the Stars”, Zena was most recently awarded a second Emmy for her efforts. This fall marks the fourth season as head of the makeup department for “Dancing with the Stars”.