About

With more than 150 years of combined lottery industry experience, Alchemy3 is a trusted leader in lottery licensing and licensed promotional solutions, delivering turnkey programs that help lotteries grow responsibly while deepening player engagement.

We specialize in the development and execution of premium licensed lottery promotions, including branded games and promotional programs designed to resonate with both new and existing players. Our cross‑channel campaigns span retail, digital, mobile, and social platforms, ensuring consistent brand integration and maximum reach across every touchpoint.

Alchemy3 provides a full suite of technology-driven solutions, including iLottery and digital games, website design and support, custom game and app development, and interactive experiences such as Collect ’N Win programs. These solutions are supported by advanced analytics and insights, including Google Analytics, market analysis, performance indicators, and player engagement measurement to optimize program effectiveness and results.

Our team also delivers comprehensive strategic planning and program development, offering research-driven insights, promotional planning, and end-to-end program management to ensure each licensed promotion aligns with regulatory requirements, lottery objectives, and licensor standards.

In addition, Alchemy3 offers full-service event management and experiential execution, including retailer and sales incentive programs, launch events, experiential activations, and grand prize events that bring licensed promotions to life and create memorable player experiences.

From customer service and secure drawing services to seamless prize fulfillment, Alchemy3 manages every operational detail with precision, compliance, and care - supported by a robust portfolio of more than 30 trusted brand licensors and promotional partners.

At Alchemy3, we deliver fully integrated, licensed lottery experiences that are strategically planned, expertly executed, and designed to engage players, strengthen brand equity, and deliver measurable results.