Our goal is to put a bigger importance on who we are on the inside as opposed to how we are perceived on the outside. We want to build this brand for children and teenagers because their minds are still developing. Especially when starting young, we can use clothing as another method of teaching good traits and qualities, even when we can't always be there. Our brand can also help young adults and above. To whom we serve positive reminders, or simple qualities that we may not always remember.